Purpose of job :
The purpose of this role is to promote Villa Group and its various activities through the development, implementation, tracking and optimisation of a digital marketing content across multiple channels (including website and social media platforms)
key responsibilities and projects
- Manage and maintain the Villa Group website and SM Handles including:
- Managing the digital platforms. Working alongside internal stakeholders to agree and deliver high profile and quality digital products and services eg photo/ video content with along with design and editing, and social media content development, innovation strategy involvement.
- Working alongside the agency to support optimising SMO capabilities (social media optimisation). - Uploading and updating content on a timely basis
– liaising internally with key members of staff in each department and work with to staff for various Villa brands to enable them to upload content themselves and manage the moderator process in order that consistency and quality is maintained.
- Produce short video clips and photographs of high quality for sharing on digital platforms or with the
media outlets, Photo and Digital/video production for promotional purposes, Development of creative concept for promotional videos, Supporting digital communication campaign plan development.
-Work with the wider comms team to identify content opportunities and produce the relevant materials (news items, thought leadership, podcasts, blogs, infographics etc.) and disseminate in the most appropriate digital channel
-Identify digital trends and evaluate emerging technologies, use these to inform and evolve Villa Group’s core activities and outputs as well as dissemination plans. Provide insightful information and prospective for adoption where appropriate
Qualifications:
Bachelors degree in Digital Design or related field
Without reference:
• Web management tasks
• Content production timetables
• Stakeholder management and team building
• Trend and insights analysis
• Managing the day to day functionality of the website(s) and digital platforms
• Methodologies for measuring and reporting on effectiveness of digital strategy
With reference:
• New content ideas or initiatives, and content development
• Digital strategy and detailed project plans
• Outsourcing decisions, and third party appointments
Salary: MVR 15,000 monthly
Email: [email protected]